Date: 28th December 2013
It’s that time of year when we reflect on the year past and look forward to the next one, anticipating that we will do everything bigger, better and more efficiently come the 1st of January. With so much advice out there for businesses, we have compiled a nice concise list of 3 New Year’s resolutions lists (yes, that’s a list of lists!) that may be helpful for you and your business in the New Year.
Add to your strategy to generate more results in the form of traffic, leads and customers.
1. Start a Blog, or Blog More Often. Blogging is quite possibly the best, easiest and most cost-effective way to add content to your website on a consistent basis. If you’re not getting visitors to your site and want to start attracting the right audience, blogging is a crucial addition to your strategy. Getting the right audience means more engagement in the form of comments, social shares, guest blogging opportunities (read: inbound links), leads and customers.
2. Start a Monthly Newsletter. You have customers and other people who visit your website and/or store who want to hear from you on a consistent basis. Email newsletters are one of the best tools for retaining your existing customers and engaging prospective customers.
Newsletters allow you to provide updates, send promotions, and generally keep in touch. You can easily add a newsletter signup form on your website. Check out the services of MailChimp and iContact. They’ll help you create your template, build your subscriber list and get started.
3. Use Tools to Get Organised. The easiest way to streamline your marketing is to first make sure everything else in your business is organized. You can’t spend time writing high-quality articles and newsletters if you have a cluttered workspace. A clean workspace equates to a clean mind.
1. Avoid the risk of not trying and the regret of wishing you had. Tim Westergren the founder and Chief Strategy Officer at Pandora.
2. Spend wisely early in life so you can achieve the financial independence to follow your dreams. Jimmy Wales the founder of Wikipedia.
3. Surround yourself with great people and be fearless in pursuit of game-changing ideas. Bill Ready CEO of Braintree, the mobile payments platform for online and mobile commerce
4. Realize the power of simplicity. Alexander Ljung the cofounder and CEO of SoundCloud, the popular audio platform.
5. Focus on what makes you truly happy. Philippe Courtot, the CEO and Chairman of Qualys, the enterprise cloud security firm.
6. Work as hard as you can, and then work harder. Bing Gordon a General Partner at Kleiner Perkins Caufield Byers who counts Twitter, Spotify, and Path in his portfolio of investments.
7. Take the time to listen. Paul Bennett the Chief Creative Officer at IDEO, the highly creative global design consultancy that has done work for clients from Samsung to GE.
8. Surround yourself with leaders in your field. Scott Weiss Partner at Andreessen Horowitz, who counts Platfora, Quirky, and Skout in his portfolio.
1. Update Security Software Often. We all emit that groan of despair when our computers need to update their software, but in reality, it’s necessary to keep them running. If you don’t update your security software frequently, it’s easier to get malware or trojan horses that could steal your information and harm your computer. Most programs will schedule updates, but making it a part of your routine is helpful.
2. Schedule Back-Ups to an External Hard Drive. Let’s be honest, backing up your hard drive is the last thing on your to-do list. The only thing that seems to jog your memory is when your computer refuses to turn on, and you realize you haven’t backed anything up for six months — too little, too late. Like the security software update, make it a part of your routine.
3. Stop Reusing Passwords. It’s easy to fall into the habit of using the same generic password for all of your online profiles and pages, especially since writing them down is ill-advised. But having the same password for every account can put your entire online presence at risk, since a person only needs to guess correctly once to access them all. Create passwords with numbers, letters and symbols to add diversity, and use a random password generator for a unique combination. If remembering them all is too much work, use one of these password tools.
4. Use Secure Wi-Fi Networks. The Wi-Fi from the local coffee shop, public park or bookstore seems safe enough — but if you see a network with a dubious name (like “Free Public Wi-Fi”) that doesn’t require a password, you’re better safe than sorry. Even if you’re using a network you can trust, there are some best practices you should adopt: Use the secure browsing extension, turn off sharing and change your settings so you don’t automatically log into Wi-Fi hotspots.
5. Stay Up-to-Date on Your Privacy Settings . Technology is all about change, so whenever a social network undergoes a major update, the privacy settings may have also changed. This means that your once-hidden and private profile could be out in the open for others to see. Check your own settings regularly, keep an eye out for major site changes or news of a settings update, and learn how to hide your profile again.
6. Stop Throwing Out Busted Tech. Not only is trashing your tech terrible for the environment, it’s potentially dangerous for you. Old tech can still retain important information, so whoever picks up your old computer off the curb might able to grab sensitive information you thought you erased ages ago. A much better alternative is to recycle your products. It’s less convenient, but there are plenty of resources to help you.
7. Keep the Clutter Off Your Computer. It’s common to let emails accumulate in your inbox or leave files on your desktop. But there will come a point in time when you’ll have to find key content hidden among the mess, and it will be significantly harder to find. With some good, old-fashioned organization skills, it’s possible to maintain a clutter-free digital life. For emails, answer or delete messages as soon as you can, sort them so you can find important ones faster and download productivity plugins. Save files to appropriate folders when you first create them, and delete duplicates or old files whenever you see them.
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