Date: 7th May 2015
Last week’s Xerocon 2015 was a ripper! Not only did we learn a whole of stuff about upcoming Xero updates, we came away with the Marketing Innovation Award! Here are some highlights of our two days in Auckland with more than 1000 accounting industry professionals from Whangarei to Wanaka.
On day one, Rod Drury gave an inspirational speech about the emerging financial web. “New Zealand is still the test lab for the world and our market share in New Zealand, around 20 percent, is enabling us to work with Government and big business to benchmark against industry and unlock insights that can mitigate risk, enable capital investment and ultimately raise the game for small business in New Zealand.”
We were treated to a preview of Xero Business Performance dashboard. It provides a real-time visual snapshot of a business’s health using a simple, integrated and beautiful interface. Can’t wait for this release!
Day two started with a Diversity in Business breakfast. One thing that we really connected with was an insightful discussion with Regan Savage, Head of Marketing Communications & Content, Kiwibank, about keeping it real and embracing authenticity as the low cost path to effective marketing – which can help elevate your brand through social media and content marketing. Something that we like to pride ourselves on!
The grand finale was the New Zealand Xero Partner Award dinner where organisations were recognised and celebrated for their outstanding and innovative provision of Xero services and the corresponding delivery of high quality marketing.
We were honoured with the Marketing Innovation Award, presented by Te Radar. Here is Marg accepting the award: “This is great recognition for the team’s efforts. We’ve been running a lot of client seminars showing them the benefits of using Xero. JOLT Marketing has supported us with social media and online marketing…. we’re stoked!”
Wayne went on to explain why his brother and ‘partner in crime’, Scott, was not at the event, apparently duck shooting season opening took priority!