Looking for a little business inspiration?

Date: 27th January 2017

Looking for some business inspiration as we kick off the New Year? We recommend two great books, Shoe Dog: A Memoir by Phil Knight the Creator of Nike, and Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. Both these books provide insight into the human stories behind two incredibly successful businesses, and two wildly different individuals.

Shoe Dog

Knight offers up an incredible candid and humble account of the early days at Nike. The story of the company’s evolution is astounding. This business began as Knight, fresh out of business school, sold shoes out of the boot of his car. In his first year he grossed eight thousand dollars, today annual global sale exceed $30 billion. His tone is modest and often self-deprecating as retells in detail the life story of the business. He explains how the business got its name and the uncanny and unassuming development of the ‘swoosh’. This is a great read; business owners will enjoy relating to many of the challenges of business ownership. Check it out on Amazon here.

Phil Knight

Credit: Sammy Younan soleshift.com

Elon Musk

Author Ashlee Vance got the inside scoop when writing Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. The story follows Musk’s journey from his tough childhood in South Africa to becoming one of Silicon Valley’s most successful entrepreneurs. Vance reveals the evolution of PayPal, Tesla Motors, SpaceX and SolarCity and with access to family, friends and colleagues he is able to paints a vivid picture of Musk’s character. Musk is an unusual man with the incredible ability to cross intelligence with imagination and dreams up curious ideas about the future. His thinking is futuristic. He is looking for ways to save the planet that we currently live on, while looking for ways to inhabit those we don’t – Mars. This is a great read for people who like to read about people who think big. Take a look on Amazon.


Credit: Jess Townsend In.com

Enjoy the read. We hope these will get the creative juices flowing. Both books certainly inspire grit and determination, here is to a good year in business!


Posted in: Latest News, we love