Covid Alert Level 1: restarting your tourism business

Date: 12th June 2020

It’s no secret that with a global pandemic, the tourism industry in New Zealand has changed a lot recently. As we head into Alert Level 1 and the country is opening back up (well, practically everything except our borders), many tourism businesses will be left thinking, what now for tourism?

helicopter at Minaret Station Wanaka

We walk you through a few ways to access resources and government funding that might help move your tourism business forward:

Apply for funding and advisory support

The government’s $20.2 million funding package, the Strategic Tourism Assets Protection Programme, will supply regional tourism organisations with funding to support key attractions and assets that are culturally, environmentally and/or historically significant.

If you think your business attracts visitors to the region, be sure to apply for funding. Applications are open until June 18.

Apply for funding

Need industry specific advice or support? Qualmark is operating an advisory service to support tourism businesses as they navigate the impacts of COVID-19.

Register for advisory support

Think about your new target market & advertising budget

Now is the ideal time to refocus your marketing efforts and determine which new products you can create and which new demographics to target.

Tips on demographic targeting

Follow the lead of these quick thinking local businesses to stay ahead. Ode Conscious Dining chose something Kiwis love and put out the call to buy their apple pie. WildWire’s ‘Koha/Pay What You Can’ offer both delivered overwhelming results and community support as well as generating supporters country wide and hundreds of advocates who will help share the love for this region.

Hand in hand with targeting comes advertising. An advertising budget will allow you to forecast your return on advertising spend, which will then help you to decide how much to spend on each platform, then use your budget as your plan to work from, simple!

Create an ad budget

Link up with shared resources

There has never been a more important time to come (virtually) together and share resources and ideas to help businesses not just survive but look forward to recovery. On the Together4Tourism portal you will find the best content, tools and special offers from tourism supplier, Rezdy.

Shared resources #together4tourism

Jump on national & regional campaigns

Adopt themes from Tourism New Zealand’s ‘Do Something New, New Zealand’ campaign created to encourage domestic tourism and inspire Kiwis to get out and do something new.

Wānaka is renowned for its community spirit. Wānaka Tourism (LWT) and Ignite Wānaka’s Love campaign is all about showing your local pride by supporting Wānaka businesses through this crucial time. Local businesses have the opportunity to offer promotions, discounts, and initiatives under the banner of LoveWānaka, Supporting Local.

Ignite Wanaka have tailored their calendar of events for the remainder of 2020 to help Wanaka businesses navigate the new operating environment.

View Ignite Wanaka events

Look after yourself and staff

These are testing times for many New Zealanders so it’s important to take care of yourself and those around you.

The Xero Assistance Programme is helpful online resource for looking after your, and your employee’s health and well-being. Xero subscribers on a starter, standard or premium plan are able to access three counselling sessions per issue free of charge.

The Mental Health Foundation has put together some information to help you get through. You can access it on their website.

Ask for help

Not sure where to start? We’re here if you need us, cash flow, budgeting or just to discuss different business ideas. Contact us for a chat.



Posted in: Covid-19, Latest News, small business, Wanaka